12 August 2026 · 6 min read
The event taxonomy test: can your team explain every signal?
A practical way to remove noisy tracking and build an event language shared by product, growth, and engineering.
Article coming soon
Field notes
Ideas for data you can defend.
Brief, practical writing for product people responsible for trustworthy measurement and consequential decisions.
28 July 2026 · 5 min read
Retention is a behavior story, not a single percentage
How useful cohorts expose the moments and habits hidden behind a blended retention curve.
Article coming soon
9 July 2026 · 7 min read
Before you run another experiment, check the measurement
Five checks that keep instrumentation gaps and sample-ratio problems from turning tests into false confidence.
Article coming soon